Social Matter Brands Names Alexander Prieto Chief Executive Officer

Prieto takes full authority over strategy, capital and acquisitions as the group sets out to build a portfolio of growth brands.

CHICAGO, November 2023 — Social Matter Brand Holdings, LLC today named Alexander Prieto Chief Executive Officer, giving him full authority over the group's strategy, capital allocation and acquisitions.

Prieto takes the helm with a clear view of what Social Matter Brands will become: a disciplined owner of category-leading brands, built to grow and held for the long term.

Under his leadership, the company will pursue brands with a clear purpose and a loyal audience, invest behind them with capital and strategy, and scale them into a portfolio that compounds.

“Social Matter Brands exists to build companies that last. We'll be patient with capital and relentless on execution.”

Alexander Prieto, Chief Executive Officer, Social Matter Brands

Prieto will also lead identity, product and go-to-market for every company the group acquires or builds.

About Social Matter Brands

Social Matter Brand Holdings, LLC is a Chicago holding company that acquires, builds and operates founder-led consumer brands for the long term.

Media contact

Social Matter Brands press office · Contact the office

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