Social Matter Brands Acquires OnlyGoldFans

The daily gold read for COMEX futures traders becomes the group's second acquisition in two years.

CHICAGO, 2026 — Social Matter Brand Holdings, LLC today announced it has acquired OnlyGoldFans, the daily gold read for COMEX gold futures traders. The acquisition, led by Chief Executive Officer Alexander Prieto and the Social Matter Brands team, is the group's second in two years, following La Canasta in 2025.

OnlyGoldFans turns five timeframes of live gold structure into one clear bias, delivered every weekday before the open. The platform draws 90,000+ monthly visits.

“OnlyGoldFans does one thing, and it does it every day. That focus is exactly why it belongs in our portfolio.”

Alexander Prieto, Chief Executive Officer, Social Matter Brands

OnlyGoldFans joins La Canasta and The Long Bull in the Social Matter Brands portfolio.

Financial terms of the transaction were not disclosed.

About Social Matter Brands

Social Matter Brand Holdings, LLC is a Chicago holding company that acquires, builds and operates founder-led consumer brands for the long term. Its portfolio includes OnlyGoldFans, La Canasta and The Long Bull.

Media contact

Social Matter Brands press office · Contact the office

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