Social Matter Brands Acquires La Canasta in First Acquisition

The Spanish-first grocery savings club brings one-tap savings to families across the U.S., Puerto Rico and Mexico.

CHICAGO, 2025 — Social Matter Brand Holdings, LLC today announced it has acquired La Canasta, a Spanish-first grocery savings club. The acquisition, led by Chief Executive Officer Alexander Prieto and the Social Matter Brands team, is the group's first.

La Canasta prices a family's entire grocery list across nearby stores using real flyer prices, then builds the cheapest basket in one tap. It is built for Spanish-speaking households, with Latino staples, SNAP and EBT support, and the neighborhood stores other apps miss, serving families across the U.S., Puerto Rico and Mexico.

“Every family feels the grocery bill. La Canasta puts the savings in one tap, in the language our customers speak at home.”

Alexander Prieto, Chief Executive Officer, Social Matter Brands

Financial terms of the transaction were not disclosed.

About Social Matter Brands

Social Matter Brand Holdings, LLC is a Chicago holding company that acquires, builds and operates founder-led consumer brands for the long term.

Media contact

Social Matter Brands press office · Contact the office

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